Starbucks Instant Coffee

Starbucks VIA™ Ready Brew

http://www.starbucks.com/coffee/c17-instant-coffee.aspx

This is not instant coffee as you know it. This is rich, flavorful Starbucks® coffee in an instant.

Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water. Other instant coffees taste flat and lifeless. Starbucks VIA™ Ready Brew is different – it’s full-bodied and flavorful, just like the Starbucks® coffee you know and love.

It’s made with the highest-quality, ethically sourced 100% arabica beans. The magic is in a proprietary, all-natural process that we spent years perfecting. We microgrind the coffee in a way that preserves all of their essential oils and flavor. No other coffee company takes this step, and it makes all the difference.